[BC] Religious radio Marketing Research

[WFIFeng@aol.com]

In a message dated 12/27/2005 5:48:14 PM Eastern Standard Time, 
richwood at pobox.com writes:

> What research? Has the research been done by objective third parties?

Yes.

I've been wracking my brain, but I *think* it's called SOMA Research. (Memory 
is fuzzy, it's been a while.) It's an independent, 3'rd-Party research firm 
that specializes in the Christian Radio demographics. Theirs is a fee-based 
service which provides Market Research that has been optimized to this unique 
Market. (Not biased. Sensitive to, and aware of, the unique "minefield" aspects 
of it.)

Someone else here is probably more familiar with it. You see, I am not 
directly involved in Sales, so I'm not included in the Sales meetings very often. 
(This is by my choice.)

> I guess I'm skeptical when someone tells me 12th century thought 
> processes appeal to "soccer moms."

It appeals to *millions* of people, not *just* "Soccer Moms". They are simply 
a *majority* of our audience.

It's not tied-down to any century. It is quite timeless... and totally 
off-topic.

Willie...