[BC] extra channel naming

[Bill Croghan]

	The idea of calling the HD subchannels by numbers above 108, i.e.
108.1, etc stinks.  The listener is going to try to tune his radio up there,
then will go out to buy a new one that tunes that frequency and will get VOR
navigation signals.  Let's not confuse frequency with channel names.  Surely
there is a better way.  I suspect many stations will want to have some
identification with their subchannels, and having a 92.9 station identifying
it's HD2 as 108.5 won't do it.
Bill
Bill Croghan CPBE WB?KSW
Chief Engineer, 
KOMP/KXPT/KENO/KBAD
Lotus Broadcasting
Las Vegas, NV
Email to loteng (at) lvradio.com
Phone 702-315-3030
Fax      702-876-6685






>-----Original Message-----
>From: broadcast-bounces at radiolists.net [mailto:broadcast-
>bounces at radiolists.net] On Behalf Of Rich Wood
>Sent: Tuesday, December 13, 2005 9:54 AM
>To: Broadcast Radio Mailing List
>Subject: Re: [BC] extra channel naming
>
>------ At 11:07 AM 12/13/2005, Reader wrote: -------
>
>>Study: Nearly All Consumers Prefer 'Expanded' HD Band
>>
>>A new Bob Harper & Co. research funded by Cox Radio found that
>>consumers overwhelmingly prefer to have HD Radio subchannels appear
>>on receiver displays as an "expanded FM band," with "addresses"
>>above 107.9, such as 108.1, 108.3, etc.
>
>Not a surprise, at all. That's what I mean when I say "Unique
>Identifier." It's important for rating purposes, especially since the
>secondaries will be non-commercial (according to the HD Dominion) for
>the first couple of years. There has to be some way to separate the
>WXXX commercial channel from its non-commercial one. As it stands,
>WXXX HD1 will get the credit for everything that shows up under WXXX.
>The result will be a phony rating for WXXX. Agencies will question
>the validity of the numbers.
>
>I used to work with Bob. His credibility is good.
>
>Rich
>
>
>Rich Wood
>Rich Wood Multimedia
>Phone: 413-303-9084
>FAX: 413-480-0010
>
>
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