[BC] QUESTION FOR THE "MIND" MASSES

[Robert Orban]

At 09:39 AM 12/9/2005, you wrote:
>From: Rich Wood <richwood at pobox.com>
>Subject: Re: [BC] QUESTION FOR THE "MIND" MASSES
>To: Broadcast Radio Mailing List <broadcast at radiolists.net>
>Message-ID: <6.2.3.4.2.20051209110429.063b4958 at pobox.com>
>Content-Type: text/plain; charset="us-ascii"; format=flowed
>
>
>Owners, Managers and Salepeople who haven't been exposed to listening
>data want it loud. Most of my career I've had access to all Arbitron
>data so I could follow my syndicated stations. I go back to the days
>of Jim Schulke when he bullied his affiliates about everything from
>processing to promotion. Those stations that processed as he demanded
>were, almost universally, dominant in their markets. It was the kind
>of processing unheard of today. Even AOR stations (who took Easy
>Listening formatics and low spot loads) processed cleanly. Listeners
>were passionate about recreating a concert or studio experience.

There are a few classical stations whose processing is in the Schulke 
spirit. However, Schulke required first an Audimax/Volumax set up very 
specifically, and later a slightly modified Optimod 8000, also set up very 
specifically, and few stations are still using these. (I suspect there are 
still a fair number of 8000s on the air.)

The good news is that, when set up conservatively, some of today's 
DSP-based processors are capable of far more transparent sound than these 
old chains.

Bob Orban