[AF] Google, the new spot seller?

[Tom Taggart]

Barry, Rich...

We looked at a station that uses the Google/D-mark whatever system. FM in a small rated market.

They were delighted in the sales that Google was bringing in.

But most of these spots were, as Rich points out, per inquiry, and other junk.

And the reason this station was happy with the system was because they had no effective sales staff in place.   Indeed, the place seemed to be run as a tax right-off for the owner, who had other business interests.
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