[AF] Google, the new spot seller?

[David Lawrence]

On 5/10/07 9:38 PM, one Barry Mishkind <barry at oldradio.com> wrote:

 > It was interesting to note in todays Radio Business Report:
 >
 > "Other radio groups aren't lining up to emulate the radio inventory
 > deal that Clear Channel cut with Google. Both Cumulus CEO Lew Dickey
 > and Saga CEO Ed Christian, ruled out the auction idea for their
 > stations in their quarterly conference calls. Dickey called it
 > "highly risky" for broadcasters to turn over their inventory to a
 > third party for online auctions. In his view, the likely outcome is
 > that it will cause pricing to erode further..."
 >
 > Do you think the "auction" is the wave of the future for radio?

As a member of the marketplace that provides audio services to Google Audio
customers, and as an owner of several syndicated properties, it's
inevitable. And the dinosaurs that try to prevent it will be ignoring, at
their peril, a generation of time buyers brought up on Google AdWords'
efficacy, accountability and tracking, who won't stand for overpriced
heritage stations and lines like "hey, we're worth it."

David