[AF] a different approach to CRB
Reader
reader
Fri May 11 14:01:29 CDT 2007
From RBR:
The Cape Cod Times reports WMVY-FM Martha's Vineyard, MA may have
found a way to lower the ridiculous royalty fees recently imposed by
the Copyright Royalty Board (CRB) - make the online stream a
non-profit entity. Barbara Dacey, director of worldwide programming
for mvyradio.com, told the paper when growing costs and federally
imposed royalty fees recently threatened to cripple mvyradio.com's
programming... "the Internet radio station will now operate on a
nonprofit, public radio business model, funding its operations with
listener donations and corporate underwriting, rather than ad sales."
Under the new business model, the station's adult alternative music
streams will still be free for listeners. WMVY-FM will continue to
sell ads. This move marks the first time that a terrestrial station
and its online counterpart have split into divergent for-profit and
nonprofit business models, the story said.
RBR observation: Hopefully the Internet Radio Equality Act (H.R.
2060), originally sponsored by Reps. Jay Inslee (D-WA) and Donald
Manzullo (R-IL) will become law and put an end to this nonsense and
nix the CRB decision, tossing out the rates for all online
broadcasters regardless of their size. However, if not, the WMVY
example may be the only way for stations to continue their Internet
presence. Unfortunately, though, it will decimate the ad sales side
of the business and cripple this form of commerce - as well put a
hurt on NPR and public radio stations who rely on donations for their
livelihoods. The CRB, since they have no clue about the industry and
what their autocratic decision will do to it, will effectively
destroy online radio as we know it today. Wait, maybe that's their goal?
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