[BC] Can technology create a significant revenue source for radio?

Dana Puopolo dpuopolo at usa.net
Sun Nov 21 17:17:38 CST 2010


I wonder how long it will be until a big 4 network affiliates with a non TV
station in a major market. Already they are beginning to sign third and fourth
tier UHF stations that they wouldn't have had a second look at a decade ago.
What's to stop CBS from affiliating with a news organization like New England
Cable News? They'd still have a news presence in the market and NECN might
actually pay THEM for the affiliation-instead of the other way around.

-D

From: Tom Taggart <tpt at literock93r.com>
radio?

Barry noted:

The TV station has a marketable audience on cable (often satellite
as well). But if they gave up their over the air bandwidth,
they would no longer be a "broadcast station." The cable
company--local advertising competitor to the TV
station--would then no longer be obligated to carry that TV
station ("must carry") and would drop them like a hot
potato. 



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