[BC] Can technology create a significant revenue source for radio?

[Barry Mishkind]

At 08:05 PM 11/20/2010, Tom Spencer wrote:
>#7 - That was said about Radio when TV came along, more or less.

        And it did for a while. It took content to
        bring them back - especially for those 
        stations that did not have a "Big Sister TV"
        on the premises. The study thinks that
        this time, radio will control the new technology
        and make money off of streaming.

>#8 -  Inertia is great - which means that when (not if) people realize 
>that radio does what no other medium can do, radio will be there.

        The issue is revenue. Not people realizing
        anything. 

        Essentially, today's corporations seek 
        revenue increases ... but do not want to give
        up anything.

        The best example you can have on this point
        is probably television: in many places 85% or
        more use cable or satellite. The FCC is looking
        to take some of that bandwidth back. The TV
        industry doesn't want to give anything up - even
        if no one is watching.
        

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