[BC] PPM vs program content

[Rich Wood]

------ At 12:07 PM 11/20/2010, Dana  Puopolo wrote: -------

>I wonder how Easy Listening would have done in a PPM world. Can you imagine
>one or two people who work for banks that play EZ all day getting meters? Or a
>dental assistant or two?

Not well. Smooth Jazz is the 21st Century's version of Easy 
Listening. Neither format Cumes high. Very long TSL doesn't seem to 
have a significant impact in PPM. Smooth Jazz was the first victim of 
PPM.  Stations and groups ran from it like scared rabbits when the 
first numbers came in. While WQCD, New York, had its longest run of 
decent numbers in its history it was abandoned for a couple of 
unsuccessful formats. The grand tradition of programming to Arbitron continues.

It's my understanding that one group forbids its stations from doing 
Easy Listening on their secondaries. It would be the perfect 
secondary format. With today's technology few humans would be 
required and it's a format that never suffered from being automated. 
Since there are no listeners to secondaries I wouldn't see it as a risk.

Rich