[BC] Can technology create a significant revenue source for radio?

[Alex Hartman]

BAD idea. HD radio is catching on like a matchstick. Market penetration is damn near non-existent. People aren't willing to pay $100 for a "Tabletop" HD Radio where you CANNOT hear the difference. Until HD radio becomes commonplace in average consumer goods (think car stereos, not aftermarket either!), or home theater in a box kits, or even mid-grade AVRs... and even still i think you'd have a market penetration problem, because the tabletop radio also has an iPod dock in it, the HTiB's have DVD/Bluray players, and the mid-grade AVRs have ethernet with Pandora options!

No no, the delivery method is not the problem... Hell, my cell phone has an FM radio in it.

--
Alex Hartman

On Sat, Nov 20, 2010 at 12:38 PM, Barry Mishkind <barry at oldradio.com> wrote:
>After all the yelling and screaming over the years, one of the
>more interesting report items was how many stations plan
>to start HD as their next move.

>If you lost URL to the report, this is Finding #5 at
>www.radiotechstudy.com

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