[BC] EAS alert tones in movie preview ad

[Barry Mishkind]

I believe there is an issue there in that it devalues the attention signal as to its importance - already a problem in many ways,  especially when stations do their weekly test by just running the data bursts and nothing else.

There has been at least one post I've seen that indicates the sounds in the spot are EOM tones, and as such, I would think most receivers would ignore them. Still, for those that hear them, they could well wonder if they missed something. Hence the devaluation of the tones.

At 08:01 AM 11/9/2010, Craig Bowman wrote:
>I do not have the ability to decode the data bursts in my head so it is 
>just slow baud rate data to me.  If they do not contain valid header 
>information or are not formatted properly are they an alert tone or 
>simulation or noise?  Now, if your EAS receiver forwarded the alert 
>because of its validity there would be an issue there.