[BC] Arbitron

Dana Puopolo dpuopolo at usa.net
Thu Jul 23 17:50:24 CDT 2009


The reason that jazz and classical stations do poorly with ppm appears to be
technical. The units can not pick up radio stations playing in the background!
Since these formats are not foreground, the ppm simply dopesn't pick them up!

Arbitron has egg all over its face from this boner!

-D

From: Rich Wood <richwood at pobox.com>

By the looks of it, News/Talk stations are doing very well, in 
general. Like all formats that did well in the diary, the ones with 
unique, well-programmed formats still seem to do about as well as the 
diary.  Like anything with ratings there's a lot of alchemy involved. 
By the TSL standard WLTW, New York, should have dropped like a stone. 
It didn't. It has high TSL. Basically, high cuming stations seem to do well.



More information about the Broadcast mailing list