[BC] Arbitron

[Tom Spencer]

On the other hand...

http://news.radio-online.com/cgi-bin/rol.exe/headline_id=b11762

Univision Won't Renew PPM Contracts with Arbitron

Spanish-language broadcaster Univision Radio will not renew contracts 
for Arbitron's Portable People Meter ratings in San Diego, Miami and 
Phoenix, the ratings firm disclosed in a second-quarter earnings 
conference call on Tuesday. Also, Univision has refused to encode its 
signals for PPM in the three markets.

[...]

[Univision] claims that PPM has several fundamental problems leading to 
"flawed and unreliable sampling of minority and other audiences."

Endquote

So.  It would seem that either their sales force will now have their 
work cut out for them, or Nielson is about to get another boost for 
their new radio ratings service...

And Nielson's ratings are diary-based, IIRC.

towers at mre.com wrote:
> PPM is all about sales. {{ALL}} about sales.
>
> Since PPM replaces diaries in the ratings world, gone is listener RECALL.
snip

-- 
Tom Spencer
PG-18-25453 (nee' P1-18-48841)
http://radioxtz.com/