[BC] All Sports Stations

[Rich Wood]

------ At 10:47 AM 5/5/2008, Scott Todd wrote: -------

>Is there an explanation for why there are so many all sports stations?
>
>[snippage]
>
>There really must be a lot of money to be made with these formats.

During consolidation many companies acquired the third Talk station 
in a market. That's a very tough position to be in and doesn't 
attract the audience advertisers lust after - young males. It's not a 
tough decision to take it Sports and get rid of the controversy and 
replace it with passion. Advertisers like that.

Rich