[BC] Fallout from cuts
WBRadiolists at aol.com
WBRadiolists at aol.com
Sun May 4 12:49:45 CDT 2008
In a message dated 05/02/2008 8:23:37 PM Eastern Daylight Time,
radiofreetom at gmail.com writes:
> Ah, that's the beauty of it - I get a four-station cluster that no-one
> thinks is worth anything, AND PROVE THEM WRONG!
>
> I already know what to put on which frequency; there are music formats
> that are dramatically under represented in the Indianapolis market.....
> although SELLING them will NOT be simply take the orders and cut the
> spots.....
>
That's right! Give the market what it's lacking, and super-serve them. Get
the advertisers by pounding the bricks and handshakes. NYC has no more Jazz
station. Someone should be able to pick that up and make it work. There's no
Country station there, either.
The problem is who and where? Until stations start selling at more reasonable
prices, only the big conglomerates are going to own them. Once they "fall
back" to where locals can afford them, we may well see creativity and FUN come
back along with modest, sustainable revenues. It takes WORK. Seems like that's a
dirty word these days.
Then you look at those people at "Radio One" getting millions for running the
Company into the ground! How DOES that work, anyway?!
Willie...
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