[BC] All Sports Stations
FrankGott at aol.com
FrankGott at aol.com
Sat May 3 00:58:43 CDT 2008
In a message dated 5/2/2008 8:26:37 P.M. Eastern Daylight Time,
curt at spam-o-matic.net writes:
BUT, it's a take-it-to-the-bank audience. Not a really big audience, but
a very reliable one. It's probably the best way to guarantee you'll
be reaching nearly all of the lower class uneducated males in any
given area.
KA-CHING $$
The budding young journalists who send me their resumes all seem to have
something sports related in their training. Yes, there is a need for sports
talent. They hear the sports stations and get that "passion" for the biz
discussed time and again on this board. But their hopes are dashed because, as
pointed out, many of the stations are satellators. Those that do local
play-by-play often hire former jocks to call the game. Several sports talk show
hosts come from print.
At the same time, those with a real passion for radio news are hard to find.
In my humble opinion the schools are to blame. They see the dollar signs
of prospective students backed by government loans. So they offer courses or
majors in sports journalism and sports management. The mic they end up using
is at the drive-thru asking if you want biggie fries.
Cowboy also writes:
Of course, it rather specificly EXcludes all female audience.
My friend Brenda has a cooking show. She's talented. In my chauvinist
worldview that could be considered programming aimed at the female demo. A
well-produced cooking show can attract a female audience. But a "foodie" station
won't retain a cume. Of course, The Food Network on TV proves me wrong.
Frank Gottlieb
midnight rambling
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