[BC] All Sports Stations

[Bob Boxer]

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Bob Boxer
bob.boxer at comcast.net
847-778-6063
 

 

Actually, Rich, that's not always the case now.  The radio rightsholder fees
for many teams have gone so high that a number of stations have chosen to
pass on them, sometimes giving up very longstanding relationships.  More and
more teams are retaining the rights and buying time on a local station.  I
think the St. Louis Cardinals actually bought a station to carry their
games.  ESPN-1000 in Chicago instantly became a much more profitable station
the day they no longer had to pay Bulls and White Sox rights fees.

Bob


> >The success for sports, whether its satellite or locally 
> originated is 
> >the format's power ratio...revenue based on ratings.
> 
> I really have to shed some doubt on that. WFAN for quite a 
> while was the highest billing station in the industry. Their 
> ratings stank but their demographics were young males. 
> Usually very hard to reach. Most sports stations don't have 
> great numbers. The most successful are the ones with the 
> local franchises. I've never seen a sports talk station, 
> without the local teams, be very successful.
> 
> Rich 
> 
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