[BC] All Sports Stations

[JD Davis]

That's a bad pre-judgment. I seem to remember that the sports stations in
Vegas touted the highest disposable income audience of any station. It was
just a matter of convincing the clients. Once the results start to pour in,
clients start to line up.

James .JD. Davis
Chief Engineer
Results Radio, Chico/Yuba City
KBQB-FM | KCEZ-FM | KKCY-FM
KMJE-FM | KRQR-FM | KTHU-FM

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Cowboy
Sent: Friday, May 02, 2008 5:22 PM
To: Broadcasters' Mailing List
Subject: Re: [BC] All Sports Stations

On Friday 02 May 2008 06:37 pm, Paul B. Walker, Jr. wrote:
>  Alot of sports stations are all satelitted, with no local on air 
>  staff salaries to worry about, so low overhead.

 And many are not, with local "talent" usually more full of ......
 themselves than the top rated morning drive "music" jocks.

 No, it's not because it's low overhead. It's because of the demographic
 to which it appeals, and the ease with which that sort is manipulated.

 Every newscast has sports. Every newspaper has a sports section, which
 I personally find useful only in bird cages. How anything sports qualifies
 as news is completely beyond me.

 BUT, it's a take-it-to-the-bank audience. Not a really big audience, but
 a very reliable one. It's probably the best way to guarantee you'll
 be reaching nearly all of the lower class uneducated males in any
 given area.
 KA-CHING $$

 Of course, it rather specificly EXcludes all female audience.
 Find a format that does for women what sports does for that sort of men,
 and you will retire a VERY rich man.

-- 
Cowboy

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