[BC] It's not just Engineers....

[Mike McCarthy]

Agreed.  A station I know is actively looking for sales people.  The 
applicants they're seeing are essentially people who are just looking 
to put in an application to show the unemployment people they've 
applied for a job.  No one is interested in radio anymore.

Gone are the days of simply taking orders on CPP and processing 
copy.  Sales people need to work now to get that ad dollar.  Local 
dollars are up while the national dollars are in the tank.  But so 
many don't "get" it.  And their dyed in the wool old school GSM's 
don't either.  Which causes them to bail leaving the business in a 
lurch not knowing how to react to "retail" B2B sales .

In my experience, many professional positions are lacking people in 
the business for the same reasons engineers have been lacking.  Just 
as engineers were parsed out in the 80's, talent (later PD's) and 
promotions are the latest to go out the door en-masse as operations 
further tighten.  It's now common for one PD to manage two or three 
formats of different genre's. A hip guy looking over a country 
operation isn't what I call good management.  But it is what it is 
these days and there is no end in sight.  The problem is there is 
little/no new blood entering the door with enthusiasm.

MM




At 07:05 AM 5/2/2008 -0500, Golchert, Michael A. wrote
>     In looking through the trades of the last couple of days, it's not
>just the engineers that are lacking (as has been discussed on this
>list).  Several groups are having problems recruiting "qualified" GM's
>an well as DOS/GSM's/LSM's.