[BC] The value of a radio engineer

[Kent Winrich]

Because a lot of management do not see the VALUE of a good 
engineer.  And really, do you want to work for one of those?  They 
are the ones that are going to pay for it in the long run.  They are 
the ones that have an incorrect business plan!

If they think they can concentrate on only sales, and forget about 
the product they are "producing" they are not good 
managers.  Yep!  There are PLENTY of them out there.  Not in just 
radio either.

The big difference between the mechanic and radio engineers is the 
following:  The mechanic is the reason the customer comes to the 
facility.  We dont see too many customer coming to a radio station 
paying us so they can have their radio.  In many GMs eyes, we are a 
necessary expense.

But during my recent job change I made it quite clear that radio is a 
4 legged stool.... Sales, Programming, Engineering and 
Promotions.  You take away ONE of those, the chair falls.  If you 
think you can run a radio station without engineering being as 
important as the other departments (take away one of the legs) then I 
have no interest in joining your group.  Too bad my past employer 
didnt realize that!

My present GM tells me (and I AGREE!!) that the good people will 
chose where THEY want to go.  The company doesnt chose them.

I guess it really is time to make my TShirts:

No Engineer, No Signal
No Signal, No Sales
No Sales, No Paycheck
No Paycheck, No Job
Any Questions?