[BC] Legal ID Question

[Mike McCarthy]

Yes, there has been.  WCFL, Morris, IL. was cited about 15 years ago 
because it ran it's legal in the 55 break and then ran the famous 
WCFL-Chicago jingle at the top of the hour.  Since there, I know of several 
warning letters written to stations which practiced the same.

It's clearly not legal and why stations run them is clearly beyond 
me.  Many very large and public companies do that and with impunity.

MM

At 07:36 AM 8/27/2006 -0400, Dale H. Cook wrote
>While we are on the subject, Section 73.1201 (2) requires that station 
>identification shall be made "Hourly, as close to the hour as feasible, at 
>a natural break in program offerings." Many station put the ID in the last 
>stop set of the hour, and run a jingle or liner at or near the top of the 
>hour. It has always seemed to me that such a top-of-the-hour jingle or 
>liner constitutes "a natural break in program offerings" and that the ID 
>should be run there to satisfy the wording of 73.1201 (2).
>
>Is such a top-of-the-hour jingle or liner considered part of the "program 
>offerings," whereas the previous stop set would be considered "a natural 
>break in program offerings?" Have there been any Commission rulings or 
>opinions, or actions by the Enforcement Bureau, that would clarify this matter?
>
>Dale H. Cook, Chief Engineer, Centennial Broadcasting, Roanoke/Lynchburg, 
>VA - WZZI / WZZU / WLNI / WLEQ
>http://members.cox.net/dalehcook/starcity.shtml
>
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