[BC] Does a Glut of New Signals Mean More Revenue?
Stan Tacker
stacker
Sat Aug 26 22:44:02 CDT 2006
Dana,
It's the difference in codecs (software). I use MPEG STL's over high speed
circuits and they sound great. Yet running the same bitrates on a non-mpeg
codec can sound ratty. In my case, it's a time vs. quality tradeoff. I'm
willing to live with a tiny delay.
You should ask the folks listening to IBOC (AM) how the stereo holds up
coverage-wise. I've read that the stereo is very fragile, requiring
excellent reception conditions. As a result, stereo coverage is much
smaller than the mono coverage. Neither appears to match the analog
coverage.
Stan
-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Dana Puopolo
Sent: Saturday, August 26, 2006 10:13 PM
To: Broadcasters' Mailing List
Subject: Re: [BC] Does a Glut of New Signals Mean More Revenue?
I'm using a 57 kbit mono MPEG2 stream for an STL. What I can't understand is
that some here who have heard it say it's barely usable for AM, yet these
same
people claim that 48 kbit stereo IBOC sounds great.
The numbers simply don't make sense.
-D
------ Original Message ------
Received: Fri, 25 Aug 2006 07:59:36 PM EDT
From: Rich Wood <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Subject: [BC] Does a Glut of New Signals Mean More Revenue?
------ At 04:39 PM 8/25/2006, Robert Orban wrote: -------
>It seems to me that the main business purpose of the HD2 channels is
>to keep people listening to radio (as opposed to abandoning it to
>iPods/streams/whathaveyou) by giving them more choice of program
>material. The argument about diluting the revenue stream ignores the
>big picture -- broadcasters *hope* that making radio more compelling
>for listeners, it helps retain (or maybe even increases) the number
>of "people who listen to the radio." The pool of advertising dollars
>is variable and will shrink if radio's total audience declines.
From what I've heard on the secondaries there's no "wow factor."
They're mostly voicetracked jukeboxes. If you've been associated with
this business over the past decade or so you will have heard many
complaints about Docket 80-90 where a limited number of additional
stations were added. Existing stations complained that there wasn't
enough revenue available to support more competition. Now we're going
to nearly double the competition.
Rich Russo of JL Media probably handles more ad revenues than anyone
on the planet. He was interviewed in one of the trades and made it
clear there's no additional money, especially for mediocre
programming. Broadcasters can hope all they want. There simply isn't
an additional $1.6 billion in ad money out there primarily because
there isn't much showbiz out there.
As part of my Polk and BA listening I spent time with the
secondaries. They were a step down from unexciting analog. What
amazed me was WTIC, Hartford with a monster 50Kw signal that travels
hundreds of miles filling space on their FM's secondary that goes
about 30 miles. A cynical person of my acquaintance suggested it was
because it didn't cost anything. The real question is whether or not
this uninspiring programming is going to entice consumers to spend
several hundred dollars to hear Rush Limbaugh when he can be heard
all the way home on an analog AM. Part way home on a secondary.
The assumption that radio's total audience will decline is false,
especially when AM IBUZ is likely to kill off more stations than any
iPod ever could.
Rich
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