[BC] Fox to run "blinks"

[Reader]

By Katy Bachman, Mediaweek


Fox Television is breaking ground with a radio campaign that uses 
two-second spots, the shortest-length ever, to promote three of its 
returning network shows, "Prison Break," "House" and "The Simpsons."

Called "Blinks," the two-second spots air every hour (except for "The 
Simpsons" which airs two an hour), along with a 60 second spot, on 
the day the shows premiere, which is Aug. 21 ("Prison Break"), Sept. 
5 ("House"), and Sept. 9 ("The Simpsons").

The campaign will air over all 1100 Clear Channel radio stations. In 
the markets ranked 50 or smaller, the "Blinks," a concept developed 
by Clear Channel, will air without the accompanying 60 second spot.

Used to reinforce the 60-second spot that contains all the relevant 
information about the show's premiere, the blinks combine a quick 
copy line with the theme music of the show, such as "The Simpsons on 
Fox," or simply, "Duh."

"They're like pop-ups," said Kaye Bentley, senior VP of national 
media for Fox Television,