[BC] Listening in the car

[Peter Smerdon]

Then there's the bandwidth bill (at both ends).

Peter S

Al Stewart wrote:
> Not so cheap with the per-listener music licensing.
> 
> Al
> 
> ------ At 09:20 AM 08/05/2006 -0400, nakayle at gmail.com wrote: -------
>   
> 
>> Well the thing about it is that netcasting is very cheap compared to
>> broadcasting.  It can easily be a one-man operation- no license, no
>> regulations, no limits on numbers or range, yet even the smallest netcaster
>> has a world-wide clear-channel so he can reach a select audience where-ever
>> they are with a few sponsors interested in this targeted audience- so if a
>> guy likes fishing and wants to hear people talk about fishing while he
>> drives to work- he can now do that and makers of fishing gear will be eager
>> to pay to reach him.
>>
>> Programs like this will be available for every imaginable interest that can
>> downloaded to a Ipod-like device that you can carry with you as easily as a
>> portable radio.  And eventually there will be universal WiFi and WiMax so
>> you can hear this stuff in real time anywhere.
>>
>> People in broadcasting will have to realize the world is changing- and the
>> future is not broadcasting- it's narrowcasting- so that everyone can hear
>> what they want- not what mass marketers think they should hear.
>>
>> - Nat
>>
>

-- 
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Peter Smerdon.

Radio 3mp - Easy Listening
sen-1116  - Let's Talk Sport

Melbourne, Australia.
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