[BC] Why FM took off in the 60's

[dean tiernan]

Message: 26
Date: Sun, 23 Oct 2005 22:12:27 -0400
From: Rich Wood <richwood at pobox.com>
Subject: Re: [BC] Why FM took off in the 60's
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Message-ID: <6.2.3.4.2.20051023215524.028dd8e8 at pop.mail.yahoo.com>
Content-Type: text/plain; charset="us-ascii"; format=flowed

------ At 06:21 PM 10/23/2005, Al Stewart wrote: -------


>>Hey. Don't pigeon hole everyone of a certain age group. ANY age 
>>group. Radio people have a bad habit of that ... "if you want to 
>>reach this age/demographic group then you have to play "x" or "y" 
>>music. Ain't necessarily so.
>  
>

When it's often reported that way in Arbitron we have a tendency to 
follow the numbers. This is a mass medium. The numbers show the 
majority have pretty narrow musical interests. That's probably why 
New York City now has only one full time Classical station. The rest 
have either gone Rock or added significant Talk. Why is there no 
Country station in the #1 market in the country. The last country 
station was the highest rated one in the nation. Still not producing 
enough revenue in the proper demos.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010
***********************************************

As a listener to FM in the 60s I must say, for me, it was attractive because it was cool. No other reason. My parents listened to AM (as did I cause I had no choice) Don Sherwood, SF Giants, being my strongest memories (could a been much worse). In the 60s FM was rock, AM was "old". In fact, as a project for City College of San Francisco, I was required to interview an AM and an FM announcer. The FM announcer came from KSFO and moved to FM KSAN (Jive 95). He met considerable resistance (Terry McGovern) cause he was an AM guy. He held the morning show for as long as the format lasted and was one of the last entertainers I heard on radio.

DeanTiernan.com