[BC] Reports of AM's death greatly exaggerated

Rob Atkinson ranchorobbo
Tue Oct 18 16:04:54 CDT 2005


Not from this list, but other sources over the years, have come predictions 
of AM's demise, yet I note in Bob Feder's Chicago Sun-Times radio column 
today, that of the top 5 Chicago outlets in the summer ratings, 3 were AMs.  
AMs led in drive and mid-day; in afternoons an FM was no. 1 but immediately 
followed by AMs.  AMs led overall too.  the usual suspects were WGN, WBBM 
and WLS.  I wish I could be more detailed but unfortunately i'm reporting 
from memory as our copy of the sun-times got ripped off by someone.

Another interesting development was that according to Feder, WJMK took a bit 
of a dip in the ratings following the change to Jack-FM.

Fans of more shall we say, extreme talk, i.e. WIND (Savage, Bennet, Ingram, 
etc.) and WCPT (Air America) drove those stations to the same point, 0.8 to 
be precise, a drive that's pretty far down the totem pole.

In an unrelated engineering "report" Lujack and Edwards (mornings on CC's 
Chicago WRLL 1690 1 kw night 10kw day) were bemoaning the lateness of the 
switch to 10 kw now, due to the post 7 AM local sunrise, and wondered this 
morning if the station had been running 1 kw both day and night lately.  
Edwards offered the explanation that heavy dew on leaves attenuates the 
signal, citing an engineer as a source for this information.   hmmm.

You can sort of tell who's having 50 kw withdrawal.

Rob Atkinson
St. Charles IL

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