[BC] HD Radio -- Folks we have to get it right!

[cldube]

Actually, multicasting has the potential (once/if people get receivers- 
there's the rub) to answer
a problem that has plagued us for years- we've wanted to maintain our 
emphasis on music programming
in the region, in contrast to many (the majority?) public radio stations 
that are dumping music for talk and news programming.
Multicasting allows us to expand our program offering in news and talk, 
while maintaining our classical and jazz on our main channel, in a fashion
that has been hitherto difficult. We have done this to some degree by 
supplying programming for a local AM station for the past several years, but 
that signal disappears at night almost altogether and in the winter it's 
very limited. Many of our listeners simply cannot receive it at all. With 
multicasting, we can provide this service to the bulk of our 60 dBu contour 
area for the first time to those with receivers. We are also streaming this 
service. We don't have to sacrifice our music offering in favor of 
informational radio.

Chuck Dube
WFCR
Amherst, MA


----- Original Message ----- 
From: "Sid Schweiger" <sid at wrko.com>
To: <broadcast at radiolists.net>
Sent: Sunday, October 16, 2005 10:12 PM
Subject: Re: [BC] HD Radio -- Folks we have to get it right!


>>>>What?  Two or three channels of the same old schlock?  That's an
> improvement?
>
> Why "same old schlock"? It's the chance to make something new!<<
>
> Even funnier/more pathetic:  The only concrete plans I have heard of, to
> date, for HD2 channels have been three stations (that I know of), that
> have changed formats in the past year, putting their DEAD formats on HD2
> to placate the complainers (and, of course, if just a tenth of those
> complainers had had Arbitron diaries, the formats wouldn't be dead,
> would they?).  If this is what lies in store for
> multicasting...fragmenting the audience even further, with formats that
> wouldn't fly on the main channel...then what's the point?
>
>
>
> Sid Schweiger
> IT Manager, Entercom Boston LLC
> WAAF - WEEI AM/FM - WMKK - WRKO - WVEI
> 20 Guest St / 3d Floor
> Boston MA  02135-2040
> Phone: 617-779-5369
> Fax: 617-779-5379
> E-Mail: sid at wrko.com
>
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