[BC] HD Radio -- Folks we have to get it right!

[Rich Wood]

------ At 08:17 PM 10/16/2005, khcs at juno.com wrote: -------

>Well, then why doesn't somebody do "something new" now?  Why wait 
>until they have 3 channels and say, "Oops!  Where are we going to 
>come up with the money for 3 times as much creative, new 
>programming?"  Sorry that I'm skeptical, but I just don't see it happening.

Until there are enough receivers capable of multicast, there won't be 
any reason to do anything but the bare minimum with the secondary 
channels. No new staff. Nothing that costs money. Multicast really 
won't have a life until pure digital happens. For it to be viable it 
must be have high quality as the main and be programmed like they 
mean it. Literally a REAL radio station, not an also ran.

Just like they did with engineers when clusters came about. 8 
stations didn't need 8 engineers. They "needed" 1. Don't expect new 
staffs to be hired for secondary channels until all 1.5 billion 
radios have been replaced. Even then it won't happen if it costs 
money without a revenue stream and is no threat to the main channel.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010