[BC] Radio Network Operations

[Rich Wood <richwood@pobox.com>]

------ At 09:11 AM 10/12/2005, Scott Cason wrote: -------

> >> Air America has been on the air for about a year and a half, adding new
>stations at the rate of about one per week.
>
>52 stations a year, roughly.  They will have to do much better than that to
>compete.  It will take them an estimated 57,692 weeks or 1,109 years to
>match Rush's audience of 3 million.

In the first few years at the WOR Radio Network we added a minimum of 
100 stations per year. It tends to level off at about 400 stations 
and churn sets in. You're dealing with apples and oranges. Unless you 
have access to all the Arbitron data and Marketron, be careful about 
trying to compute future audiences. Stick with how long it'll take to 
reach 600+ stations based on their current additions.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010