[BC] Wanna start something?

Fri May 27 17:19:05 CDT 2005

So be sure to write when you get a new job!

Ron Castro
Chief Technical Officer
Results Radio, LLC

----- Original Message ----- 
From: "DANA PUOPOLO" <dpuopolo at usa.net>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Friday, May 27, 2005 1:43 PM
Subject: Re: [BC] Wanna start something?

>I agree with all of this...but most broadcasters are too provincial to even
> consider it.
>
> Look at AM radio:  back in the 1970's,  AM broadcasters were too scared to
> make any changes. After all, their stations were still profitable and FM 
> was
> only gaining on them about 7% a year... EXCEPT  that 7% added up to 70%
> audience loss at the end of 10 years!
>
> The same thing can happen to FM with Internet radio and podcasting - and 
> those
> who don't think so are destined to be left in the dust....
>
> -D
>
>
>
>
> ------ Original Message ------
> Received: Fri, 27 May 2005 11:20:20 AM PDT
> From: Gil <reader at oldradio.com>
> To: <broadcast at radiolists.net>
> Subject: [BC] Wanna start something?
>
> OK - I'm the quasi-techie with the investment background, if you
> recall.  But this looks like some interesting points.  We have hashed and
> re-hashed a lot of these
> on the net, but there are a couple of new ideas here.  So I would like to
> see some tech input on some of these before - or perhaps even if - I put
> some money to work.
>
> This is from Forbes.com this morning.
>
> Gil
> "The Big G at KAFE" in a past life
>
>
> The Digital Life
> Radio Must Change. Here's How
> Arik Hesseldahl, 05.27.05, 11:18 AM ET
>
> []
>
> NEW YORK - When I look at the radio on my kitchen counter these days, all 
> I
> can think about is change--how much radio hasn't changed and how much it
> needs to.
>
> The radio is almost always on in my house. We like radio so much that it's
> not uncommon to have two or three radios in different rooms all tuned to
> the same thing.
>
> But I'm also finding myself listening to radio more via the Internet. I
> have a broadband connection and can stream stations from pretty much
> anywhere in the world. I live in New York but listen to shows from Los
> Angeles and Oregon. I record them on a schedule and save them to my Apple
> (nasdaq:
> <http://www.forbes.com/finance/mktguideapps/compinfo/CompanyTearsheet.jhtml?tkr=AAPL>AAPL
>
> - <http://www.forbes.com/markets/company_news.jhtml?ticker=AAPL>news -
> <http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=AAPL>people
>
> ) iPod.
>
> It turns out I'm not alone. A recent survey by the NPD Group says that 
> more
> than 53 million people tune in to radio via their computers. That's up
> about 18% over last year. Meanwhile, people listening to traditional radio
> fell by 4% to 194 million people.
>
> People who pay attention to such things are gabbing endlessly about
> podcasting these days. Podcasts are Internet audio programs that you can
> subscribe to and store on your PC, iPod or other MP3 player.
>
> Every radio station everywhere should be streaming its programming live on
> the Internet and should also be making popular shows available as single
> downloads that consumers can download and listen to as they wish. Young
> people in particular are getting conditioned to consuming any media they
> want whenever and however they want it. Radio is going to have to adjust
> accordingly.
>
> It's too new a trend to gauge how many people listen to podcasts 
> regularly,
> but it's already caught the attention of big media companies. Viacom 
> (nyse:
> <http://www.forbes.com/finance/mktguideapps/compinfo/CompanyTearsheet.jhtml?tkr=VIAb>VIAb
>
> - <http://www.forbes.com/markets/company_news.jhtml?ticker=VIAb>news -
> <http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=VIAb>people
>
> ) converted one ratings-challenged radio station in San Francisco to an
> all-podcasting format. And just this week The Walt Disney Co.'s (nyse:
> <http://www.forbes.com/finance/mktguideapps/compinfo/CompanyTearsheet.jhtml?tkr=DIS>DIS
>
> - <http://www.forbes.com/markets/company_news.jhtml?ticker=DIS>news -
> <http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=DIS>people
>
> ) ABC and General Electric's (nyse:
> <http://www.forbes.com/finance/mktguideapps/compinfo/CompanyTearsheet.jhtml?tkr=GE>GE
>
> - <http://www.forbes.com/markets/company_news.jhtml?ticker=GE>news -
> <http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=GE>people
>
> ) NBC announced the launch of news-oriented podcasts.
>
> Apple Computer Chief Executive
> <http://www.forbes.com/finance/mktguideapps/personinfo/FromPersonIdPersonTearsheet.jhtml?passedPersonId=227856>Steve
>
> Jobs said that the next version of its iTunes software, due this summer,
> will let users organize their podcasts. Sirius Satellite Radio (nasdaq:
> <http://www.forbes.com/finance/mktguideapps/compinfo/CompanyTearsheet.jhtml?tkr=SIRI>SIRI
>
> - <http://www.forbes.com/markets/company_news.jhtml?ticker=SIRI>news -
> <http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=SIRI>people
>
> ) is also getting into the act (see:
> "<http://forbes.com/facesinthenews/2005/05/02/0502autofacescan06.html>Karmazin's
>
> Sirius To Create Podcasting Channel").
>
> Lots of people think podcasting represents some kind of populist media
> revolution similar to blogging. But that's missing the point. What
> podcasting really represents is that consumers want Internet-based radio 
> so
> they can listen when and how they want.
>
> Were I the owner of a radio broadcaster, I'd be investing not only in
> streaming but in offering an archive of past shows, and the ability to
> deliver fee-based specialty programs with high production values. These
> could be shows that might not make the usual broadcast format but would be
> exclusive to the Internet.
>
> Beyond that, I'd look at getting heavily involved with efforts at
> promulgating wireless broadband like WiMax and at encouraging consumer
> electronics manufacturers to start designing radios to grab the usual 
> AM/FM
> and satellite broadcasts but also reach out to the Internet just as 
> easily.
>
> Philips Electronics (nyse:
> <http://www.forbes.com/finance/mktguideapps/compinfo/CompanyTearsheet.jhtml?tkr=PHG>PHG
>
> - <http://www.forbes.com/markets/company_news.jhtml?ticker=PHG>news -
> <http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=PHG>people
>
> ) has pushed the boundaries of this a bit with its Streamium line of audio
> products, some of which support Wi-Fi. Another outfit, Australia's Torian,
> has created a portable MP3 player with a Wi-Fi capability designed to
> stream Internet audio.
>
> Wi-Fi is a good start, but it has limitations. It's useful when you're
> within range of an access point or public hot spot. WiMax, which can
> deliver network connectivity over several miles, should be the broadband
> technology that gets broadcasters excited.
>
> Think of the potential: a reach far beyond the boundaries of a single
> geographical region that will broaden the appeal to advertisers.
> Specialized programming that might not work on a traditional broadcast
> station can reach wider audiences and attract the attention of niche
> advertisers.
>
> Podcasts are great because they often cater to narrow interests with
> programs that would not make commercial sense as traditional broadcast
> shows. Throw high production values at a show with a targeted audience and
> make it widely available, and you'd have the equivalent of cable TV on
> radio. Think the Food Network or the History Channel for your ears. If
> you're into old 78 RPM records or really into the finer points of beer,
> there's a podcast for you, and there probably are advertisers who will pay
> to reach you. Radio broadcasters should take notice.
>
> There is no reason why my kitchen radio couldn't have both an Ethernet 
> port
> and a WiMax chipset within a few years. Throw in a small LCD display and a
> nice interface, and you'd have a pretty tidy receiver that's truly plugged
> in to the world. I'd pay for it. I suspect I'm not the only one.
>
>
>
>
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