[BC] Digital Radio Express

[JD Davis]

I think that as time goes on, the big winners for HD will be 5.1 and display
advertising. Not necessarily for the listener on the second one, but for the
owners who will be able to sell that extra advertising for a price per
display... There are some folks already doing it. Now... does DRE handle the
extra data stream like HD? And don't talk to me about RDS, because the
display capabilities are nowhere near what HD can do. We will run RDS, for
station promotion on the analog side... on the digital side we can share
promotion space on the display with advertisers.

jd

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Ernie Belanger
Sent: Sunday, May 08, 2005 6:59 AM
To: Broadcast Radio Mailing List
Subject: Re: [BC] Digital Radio Express

So then you are also saying that broadcasters have no chance of charging for

the extra  programming they could provide with HD Radio since it is limited 
also???
Ernie

----- Original Message ----- 
From: "JD Davis" <jdavis at lvradio.com>
To: "'Broadcast Radio Mailing List'" <broadcast at radiolists.net>
Sent: Saturday, May 07, 2005 10:32 AM
Subject: RE: [BC] Digital Radio Express


> DRE is great, if you can convince people to invest in an SCA receiver. 
> Will
> this technology be implemented in to OEM car radios? I think not. It's a
> great idea for an additional revenue stream, if you can find the right
> content. Give the radios away and charge a small monthly fee for a
> non-commercial station or something like that. This would have been great 
> 10
> years ago, but I don't think you're going to get folks to pay a monthly 
> fee
> for one audio stream when they can get 100+ from satellite.
>
> JM2C worth.
>
> JD
>
> -----Original Message-----
> From: broadcast-bounces at radiolists.net
> [mailto:broadcast-bounces at radiolists.net] On Behalf Of WFIFeng at aol.com
> Sent: Saturday, May 07, 2005 4:01 AM
> To: broadcast at radiolists.net
> Subject: Re: [BC] Digital Radio Express
>
> In a message dated 05/06/2005 10:42:19 PM Eastern Daylight Time,
> craig1 at shianet.org writes:
>
>> And guess what, it does not cost you a new transmitter / antenna system
>>  either!
>>
>>  Craig Bowman
>
> Yeah, no kidding! Stack up the benefits of one system against the other...
> this should be a no-brainer all the way around. IMHO, DRE is the way to 
> go.
>
> Willie...
>
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