[BC] Re: CBS evening "stories"

[Phil Alexander]

On 11 Jul 2005 at 12:37, Mark Durenberger wrote:

> And not a word about using other media.  Are they fixated only on "The CBS TV 
> network"?

> > NEW YORK -- Faced with a mandate to remake the network's nightly news
> > broadcast, CBS News President Andrew Heyward has commissioned staffers to
> > come up with specific approaches that would favor more of a storytelling
> > style over the traditional format that generally recaps the news of the day.

Wasn't that how they got in trouble in the first place.

ISTR a program called "Douglas Edwards and the News" that 
came on at 6 PM. It defined TV news in the early '50's just 
as Ed Murrow defined radio news a decade earlier by saying, 
"This is London."

Maybe Les should consider going back to basics. 

The problem is they don't have an Edwards or a Murrow today. 
Rather was not a good choice and appears to have broken 
CBS News beyond all recognition. IMHO they need a news
REPORTER, not a storyteller. It would be refreshing.


Phil Alexander, CSRE, AMD
Broadcast Engineering Services and Technology 
(a Div. of Advanced Parts Corporation) 
Ph. (317) 335-2065   FAX (317) 335-9037





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